Idealogic’s Brand Audit provides a thorough analysis of all the key factors that impact decision making, helping you gain invaluable insights and develop the right strategy for your consumer and brand.
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Idealogic's Brand Positioning is a framework that aligns your organization towards a common goal, creating compelling narratives and streamlining product offerings, resulting in a clearer brand story, both internally and externally.
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Idealogic’s Campaign Strategy process begins by redefining your brand's challenges and target audience, then delivering a unique brand point of view that drives behavior change and perception.
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Idealogic's Comms. Blueprint is a playbook that defines roles for each channel, integrating them into a single ecosystem to influence how consumers engage with your brand.
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Idealogic’s Brand Health Tracker is a fast and cost-effective brand health and market study developed in collaboration with VASE.AI, a consumer panel platform with over 2.6 million respondents across ASEAN.
Learn Moreacross Singapore, Malaysia and at the Asia Pacific level.
across Singapore, Malaysia and Indonesia.
AVP Brand & Marketing, FWD Group, Asia Pacific
Prior to engaging PiWo and the Idealogic team to develop our product marketing strategy for the region, I had already heard good things and knew what to expect - a deep understanding of our business and the insurance category, the ability to look beyond the surface in understanding consumers and a commercial focus in delivering strategies.
CEO, FCB SHOUT, Malaysia
If you’re looking for a partner to augment your strategic capabilities, Idealogic is the team you need. Besides the obvious top-notch credentials PiWo & Pui Yeng bring to the table, what I truly appreciated was their personable nature. They are really easy to work with & remarkably bull shite free! Just well structured, well-articulated logic to launch your creativity from!
CEO, Coolblog Desserts, Archipelago Capital Partners
PiWo & Pui Yeng has done some really good work for us. They fill a gap for a lot of companies - We can’t afford a full time expensive planner / strategist but we manage to benefit from their expertise and having them on our side to drive agencies well and maximize our money spent. We really enjoy working with both of them.
Chief Executive, Agency of Curious Task, Malaysia
We are the cusp of launching the product and our confidence levels are high only because of Piwo’s astute insight and sound strategy. We are grateful for his input and direction, and true to his nature - he has generously offered to always be available if ever we need his views or input as we roll out his plan. I am grateful and without a doubt I will work with him on ALL of our future projects.
Co-founder & Managing Partner, The Teeth, Singapore
It’s always a pleasure to work and collaborate with PiWo, May Li and the team at idealogic. When we are in need a fresh perspective and solid campaign strategy, their pop-up planning model is refreshing and feels like a natural extension to our core team.
Director, Muma Creative Boutique
Idealogic is always our go-to strategic partner in our important projects. We love working with everyone in the team - PiWo, May Li and Pui Yeng, they are all really great to work with, We always trust them to produce some of the best thinking out there
