With an impressive record of leading renowned brands, PiWo excels in navigating tough business and brand challenges. As one of Malaysia’s most distinguished planners, PiWo brings over 20 years of experience across 17 industries, including telco, technology, media, entertainment, finance, F&B, and more.
With a sharp focus on providing invaluable insights, rigor and clarity to any business or brand challenge, PiWo consistently delivers growth and change for his clients and partners.
Farris, one of Malaysia’s most awarded planners, has garnered recognition for his exceptional marketing effectiveness and ability to foster deep cultural connections with consumers in Southeast Asia.
With 18+ years of experience covering Malaysia and Indonesia, leading brands across 12 industries, including FMCG, F&B, technology, finance, retail and more, Farris brings a wealth of expertise to drive remarkable results for every brand he engages with in Malaysia and Indonesia.
Pui Yeng is a multi-faceted planner with over 7 years of experience in analytics, brand planning, digital and social strategy, and behavioral science. Recognized for her achievements in the Effies and Markies, Pui Yeng’s expertise spans across 10+ industries, including telco, technology, F&B, retail, and FMCG.
With a profound understanding of data and consumer behavior, she consistently delivers creative and bold solutions for clients and partners, showing her diverse experience and innovative thinking.
May Li is a versatile planner, with a remarkable track record of working with a diverse set of consumer segments across various lifestages, genders, cultures, and interests.
As an APAC Effies winner with over 8 years of experience across 12 industries including telco, personal care, technology, finance, media, and entertainment, May Li has a keen understanding of consumer culture and decision-making nuances, helping our clients and partners deliver exceptional strategies that resonate.
Shireen is a seasoned advertising professional with over 25 years of experience in multinational agencies. As one of the most recognisable faces in the industry, she has managed, led, and grown teams across diverse sectors such as FMCG, Oil & Gas, Automobile, Finance, and Telco.
Her last role was as a General Manager, where she oversaw various aspects of agency operations across disciplines.
With over three decades of experience in finance, Yoke Yen is a highly accomplished professional who has worked for prestigious multinational companies and renowned advertising agencies such as JWT and Ogilvy.
Yoke Yen’s exceptional focus on detail and unwavering commitment to enhancing Idealogic’s financial and administrative performance have proven instrumental in driving the company’s growth. With an extensive wealth of experience, Yoke Yen is an invaluable advisor in helping Idealogic operate efficiently.